Greetings and welcome to the new Picture Professional.
I’m excited that ASPP is launching the digital edition of The Picture Professional as we celebrate our 50th anniversary and make plans for the future.
Going digital will increase our reach and enable us to publish more frequently, while offering fresher, more timely content. Our goal is to provide more relevant and useful information to our members—content that showcases their work and the many aspects of the picture professions. The digital platform will make it easier for picture professionals, far and wide, to learn about us and our members and for us to grow our community.
I want to thank April Wolfe, Mariana Ochs, and Sam Merrell for their skillful work and creativity in producing the print edition of the magazine, and for their support in our transition. I welcome Debra Hershkowitz as our new Editor in Chief. She and our Executive Director, Darrell Perry, have worked hard to bring you our first issue, and I look forward to working with them.
Please let us know what you think. We would love to hear your ideas and suggestions for future issues.
October is a busy time for us in New York, with Visual Connections, PhotoPlus, and the DMLA conference. If you’re in NYC, please stop by the ASPP table at Visual Connections (October 27); we look forward to seeing you there. If you’re not in the area, look for our report on the events in our next issue.
Cecilia de Querol
ASPP National President